"They don't have much shelf appeal"

This was genuine feedback we received from a retailer just a few months after launch.

Needless to say, it didn't work out. Rather than try and persuade them that our books were for them - we were quickly convinced that their shop was not for us.

After all, they were kind of missing the point.

Picture-This Books™ is a new concept in children's books but it's really not that complicated. 

Designed to take children on a tour of their imagination, Picture-This Books™ are completely 'picture-less,' - allowing children the space to get creative and illustrate the story themselves.

So the books start like a blank canvas - all words and no pictures. 

Children read the story or have it read to them, and then add their own drawings on the opposite page. 

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Picture-This Books™ are a celebration of children's imagination and offer a blank canvas for their bright and brilliant creativity. 

Shamelessly wild and free (occasionally embarrassingly so), our children's imaginations are so powerful that they can think and dream without restraint - or caffeine. Imagine.

Armed with little more than their imagination (perhaps accessorised with some wings or a cape), children can go anywhere, do anything and be anyone. They are boundless. It isn't always ideal when we're trying to get the weekly shop done, but it's pretty enviable all the same.

It's the kind of energy that never knowingly tires - exhausting as it is for us parents.

The Picture-This Books™ series has been created as a celebration of these fleeting and precious years.

Every word in a Picture-This Books™ story has been carefully considered so that children can read or hear it, and apply their own unique interpretation to it.

They can create their own characters, embellish their own worlds and see their imagination staring back at them when the book (and adventure) ends. 

Written with a gentle and reassuring tone, Picture-This Books™ also feature calming affirmations throughout and speak directly to the child - making them the protagonist, as well as the illustrator.

Children's books for children to self illustrate

Encouraging children to surrender to their imagination and embrace their creativity. Because Picture-This Books™ are created for children to read first and then illustrate, they also make a fun-filled comprehension activity. 

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